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How Transformative Travel can make lives better

Case studies in the travel industry by Jeremy Smith, author of Transforming Travel

The first edition of the Travel Congress in the Netherlands focused on three main pillars:digitalskills,socialskills andgreen技能:柱子that NTG also focuses on within theNext Tourism Generation Alliance (NTG). Various keynotes were visited in order to get interesting insights into the current Skills situation in the tourism industry.READ MORE

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NTG: social skills for future tourism

Growing numbers of tourists from Asia

The first – desk research – phase of theNext Tourism Generation (NTG)Alliance project came to an end in October 2018 with a report composed under the supervision ofBreda University of Applied Sciences. This report reviewsthe current skills situations in the partner countries involvedand analyses some trends that will impact future skills for tourism. In this blog, we will take a closer look at one of these trends: growing numbers of tourists from China.READ MORE

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Business conference ATHE

Creativity and Transformation in Tourism Education – Conference ATHE

Insights from the conference

The 25thannual conference of the Association for Tourism in Higher Education had as its theme:Creativity & Transformation in Tourism Education: REF, TEF, and Collaboration with Industry.Seeking to investigate diverse methodologies of engagement between tourism education and industry, the event focused on areas such as project-based learning (PBL) and establishing alliances with industry, particularly in relation to graduate employability andlabourmarket transformation. Furthermore, key partnerCardiff METalso presented variousNext Tourism Generation (NTG)during the conference about thedigitalandsustainabilityskills needs in Wales.READ MORE

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Digital touchpoints

How Visit Finland wants to create an ideal digital customer experience

The vision ofVisit Finlandis that Finland will become a smart, pioneering destination, that provides the best customer journey from daydreaming to travel. This vision has resulted in Visit Finland’s mission to builda nation-wide digital ecosystemto support sustainable growth in travel. Kaisa Kosonen, Digital Development Manager at Visit Finland, explains what Finland does as a country and as a tourism industry to get the country digitalized. In order to reach a final goal, based on the mission and vision, variousNext Tourism Generation (NTG)-related skills are necessary nowadays for DMO’s. Several of them will be highlighted in this blog,such as data analysis and augmented reality.
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