Our NTG activities were slowed down especially in the first half of 2020 due to the COVID-19 lockdown. Still we collected some important information and these extraordinary conditions may give some impetus to the modifications of the NTG process.
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Ana Momparleris a young tourism technician and works for a Private Tourist Services Centre called4U, in the center of Priego de Cordoba, rated as one of the most beautiful small towns in Andalusia (south of Spain). 4U brings the entire tourism sector together in a single space: Travel Agency, Active Tourism, a local food and handicrafts shop, museums and tourist office management, etc. The office is a co-working space, shared with other local small tourism companies such as Zerca Hotels.
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Technology is transforming visitor attractions. The use of digital technology is now commonplace in attractions, including museums, to engage visitors, enhance their experience, interpret information and bring history and stories to life. Today, visitors can see and expect more uses of technology in museums including interactive media exhibits, use of smartphones, augmented and virtual reality and interactive apps, to create memorable and personalized experiences. Additionally, virtual tours have played a key role in engaging with visitors during Covid-19. Digital skills are thus becoming increasingly important in the tourism industry. The importance and demand for digital skills across tourism sub-sectors is highlighted by theNext Tourism Generation Alliance.
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Typically, when people think of sustainable tourism they consider how it impacts the environment. But, it also takes into account the current and future economic, social and environmentalimpact of its activities.
In order to have sustainability fully incorporated into tourism there is a lot to consider, from laws and regulations to the local people and demand from tourists. That is why, it is important to not only look at sustainable tourism from the perspective of the tourism provider but also from that of an individual tourist. Every cog in the machine is crucial to ensure that sustainable tourism thrives.
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