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NTG Public Conference: Summer School in Leadership & Governance 4 sustainable tourism
9 October 2018-12 October 2018
The Summer School in Leadership and Governance for Sustainable Tourism is an annual European event developed by FEST – Foundation for European Sustainable Tourism with the aim of addressing one very important theme in today’s tourism industry: how to improve the success of sustainable tourism projects and monitor the their benefits.
The Summer School first took place in 2013 and lasts 3 days. It was designed to take place each year in a different European country. The selection of the host organisation is done through a call for host organisations, a fair and transparent process. The potential applicant organisations are provided with all the information and the requirements they must meet in order to be selected.
The 2018 edition will be in Paris, France and Villages Nature will be the hosting organization.
This specific document lays out the communication strategy to promote the event to the industry professionals. It presents the overall strategy, the objectives, steps and milestones and the tools and techniques to be used.